This article was checked in September 2026. Rules and figures change, so confirm them before you act. We are not lawyers or tax advisers.
The short answer
| Question | Answer |
|---|---|
| Why does my website matter? | US buyers look you up before they reply to your email. |
| What do they check first? | Products, photos, specs, minimums and how to contact you. |
| Does English matter? | Yes. Clear, simple English builds trust. |
| Mobile? | Many buyers first open your link on a phone. |
Key takeaways
- Show real photos, not stock images.
- List specs in US units with minimums and lead times.
- Give an email, phone and quote form, not only WhatsApp.
- Keep the site fast, secure and up to date.
A clear list of what you make
Show your products by type, each with a photo, a short description and the main specs. A buyer should find the product they need in a few clicks. A long list of everything you could possibly make is harder to use than a clear list of what you actually make well.
Details a buyer needs to request a quote
- Sizes in US units and US size charts
- Materials and finishes
- Minimum order quantity
- Typical lead time
- Private label or custom options, if you offer them
Real photos
Stock photos are easy to spot. Show your own products, your factory floor, your packing and your team. Good, well lit photos taken on a phone are better than a polished stock image.
An easy way to contact you
Give an email address, a phone number and a short quote form. Many US buyers do not use WhatsApp for business. If you have a US phone number and a US address, show them clearly.
Proof that you are a real business
- Your company name and full address
- Certificates you really hold, with the certificate number where possible
- The markets you already sell to, if your buyers allow you to say so
- A short, honest About page
A site that works on a phone
Many buyers first open your link on a phone. Pages should load fast and be easy to read without zooming. Large image files and pop ups make a site slow and hard to use.
Common mistakes
- A website that is only a PDF catalog
- Pages that say "under construction"
- Contact details that only list WhatsApp
- Prices in rupees only
- Broken links and old product lines
US rules for business websites
| Rule | What it means for you | Who is in charge |
|---|---|---|
| Truthful claims | Only claim certificates and tests you really have. | FTC |
| Privacy policy | Needed if you collect names, emails or phone numbers. | FTC and states |
| Accessibility | Build to WCAG 2.1 AA to avoid complaints and lawsuits. | US courts |
A quick self-check
- Can a buyer find your product in two clicks?
- Are sizes and weights in inches and pounds?
- Is there a named person to contact?
- Does the site load fast on a phone?
- Is every page in clear English?
How we help
We build US websites and catalogs for Pakistani exporters, with US sizes, US prices and quote forms. Our US company setup also gives you a Chicago address and a US phone number to show on your site.
Want us to handle this for you?
We are a US office in Chicago for Pakistani exporters. We set up your US company, build your website and find US buyers. You sell to them directly.
Keep reading
Sales tipsHow to reply to a US buyer inquiry
Sales tipsHow to send samples to US buyers
Getting startedExport to USA from Pakistan
Common questions
Does my website need to be in English?
Yes, for US buyers. Use clear, simple English. Short sentences are easier to read than formal or flowery writing.
Do I need a US address on my website?
It is not required, but many US buyers feel more confident dealing with a business that has a US address and phone number. Our US company setup includes both for the first year.
How many products should my site show?
Show the products you make well and can supply consistently. A focused catalog beats a long list.
Do I need a US phone number on my site?
It is not required, but buyers trust suppliers they can call during their working day.